If you listen to the internet’s many critics, millennials are self-obsessed complainers with a penchant for arrogance, an aversion to risk, and some serious Peter Pan Syndrome.

They also eat out five times a week, are looking to make big purchases, and prioritize investments in their mental health and physical fitness. Their spending power is estimated at $3.39 trillion. By 2020, they’ll be the ones paying for one-third of the world’s goods and services.

Millennials are increasingly becoming the customers you need to know inside and out. Who are they? How do they spend their money? What do they want?

Let’s take a closer look.

Who is the millennial customer?

Most people who consider themselves to be “young adults” fit into the millennial category. They were born between the early 1980s and the turn of the century (the generation’s end date waffles between the mid-nineties and the early 2000s, depending on who you ask). Today, millennials range in age from about 16 to 36. They are just now coming into their own as college graduates, young professionals, married homeowners, and parents.

Millennials make up the majority of the workforce in the United States. By 2025, 75 percent of the workforce world-wide will be made up of this one generation. The world is their oyster, and their wallets are open.

How do millennials spend their money?

Millennials pay more for brands and experiences—if the business in question offers them some sort of added benefit. That could mean more convenience, an alignment of their personal values, a better user experience, or greater perceived value.

They’re also incredibly loyal. Once they find a brand they love, whether it’s a store, a restaurant, a hotel, a gym, a salon, literally anything, they’ll stick with it. And, thanks to their penchant for social media, they’ll spread the word. With millennials on your side, referral business can become your new best friend.

What do millennials want?

This generation grew up as the internet was finding its legs. The oldest millennials were computer-savvy before Google was a thing, while the youngest can’t remember a world without YouTube. They’re gamers, emailers, texters, and content-consumers—and they expect the rest of the world to keep up with them.

What does that mean for you?

Eliminate the wait

For millennials, on-demand everything is the norm. A long waiting list is a major drawback. A long line? For those not enticed by hype or the cool-factor, long lines mean finding the next best thing: your nearest competitor.

Waitlist Me shortens lines and makes them invisible to new customers. The app lets you accurately estimate wait times and track your business’ resources, which can help you become more efficient over time. It also frees customers from your waiting area. This gives the illusion of shorter wait times, which makes more people want to stick around.

Be available on your customers’ terms

With the internet comes 24/7/365 availability. Does your small business need to be open all the time, every day of the year? Absolutely not! But to win over a millennial crowd, you need to create a digital presence that is open to customers around the clock.

We make it easy to do just that. Waitlist Me offers an add-yourself widget, which you can easily include on your business’ website. The widget lets customers add themselves to your waitlist, reservations, or appointment schedule from wherever they are. You can also display black-out days, specials, and more.

Go mobile

Just because a millennial doesn’t leave home without a smartphone doesn’t mean they want to dial your number and speak to you one-on-one. This generation infinitely prefers texting over phone calls.

That’s why Waitlist Me built text message notifications directly into the platform. Forget about hollering out names in a crowded vestibule or passing out buzzing pagers. With a single gesture, you can send a message directly to the party next in line. Your guest will get the message on their phone instantly, wherever they are, just the way they like it.

Aromatherapy facials, deep tissue massages, seaweed body wraps—all things R&R are on our radar this summer.

While your guests sip champagne and slip into jacuzzi tubs, we’re setting aside our cucumber slices. Why? Because dare-to-bare beach season is here! We’re revving up our waitlist and management app to help you handle the hustle and bustle of weekend trips, girls’ getaways, and long afternoons of head-to-toe pampering.

Here’s how Waitlist Me can help spas and salons crank up their customer service.

Balance walk-ins and reservations

There’s no need to fuss over the different types of clients you serve! Waitlist Me lets you handle them all with ease—and see where you can squeeze in a walk-in among a slew of reservations.

Keep tabs on multiple locations

Waitlist Me ensures that owners and managers of multiple locations don’t have to twiddle their thumbs wondering how business is going or tie up the phone lines. Our Multi-Location Management lets them check in 24/7/365 from wherever they are.

Let guests check themselves in

A line at your check-in desk can turn customers off. With Waitlist Me, though, you can quickly set up a Self Check-In Kiosk where guests can DIY instead of stand in line (and get to the R&R part of the visit way faster).

Offer accurate wait times

No more hazy estimates about how long it’ll take to finish up those French tips. Tracking actual waits next to estimates helps your staff learn to quote waits more accurately and know when things are running behind.

Ensure that every front desk attendant is in the loop

Forget about sharing a single reservation book with three hosts! Multi-Device Sync lets you put Waitlist Me on as many devices as you want, letting you ramp up staffing (and dial it down) whenever you need to.

Check availability at-a-glance

Waitlist Me is designed to be intuitive to use. That means your front-of-house staff can spend more time on customer service and less time scrolling through a zillion complicated screens.

Enable guests to wander while they wait

When a customer reaches the front of the line (or their masseuse becomes available), Waitlist Me lets you text them for free to let them know. And if they’re a few minutes away? No sweat. They can text back (and never have to worry about losing their spot).

Allow customers to make appointments on the fly

A spontaneous pedi? Why not! Our Add Yourself Web Widget is a second-tier feature that lets guests add themselves to your waitlist from wherever they are, no phone call necessary.

Offer a public waitlist

With Waitlist Me, there’s no need for toe-tapping impatience. Pop the public waitlist feature on a monitor or TV screen in your lobby, and guests can see for themselves where they are in line.

Track your ROI on-demand

Our app’s Pro-level analytics run in the background 24/7, making it easy to spot trends in the popularity of your services or employees.

We announced an exciting new integration in January with Clover that puts our NoshList waitlist app directly in front of restaurant operators across the country. NoshList was one of the first apps to appear in Clover’s newly developed app marketplace. This is new and exciting for us because technology such as the Clover POS is leading the way for restaurant operators to efficiently update and integrate their front-of-house and back-of-house operations. Never before have waitlist apps been able to sync up with a restaurant POS, providing sales analytics based on waitlist names and phone numbers. Now, they can.

Clover, owned by First Data, is going after restaurant operators with modest businesses in an effort to treat them like large brands by giving them what they’re asking for: something more from a technology provider without the high price tag to match.

Clover is answering this call is by offering a merchant-driven technology tool based on the Android operating system. It’s smarter, more flexible and secure than what many of these operators have been using, and the fact that NoshList is featured as a tool within this technology makes what Clover is doing that much better.

For Clover users, the toolkit is future proof and includes a printer, cash drawer and credit card terminal. Additionally, it includes preloaded apps such as ours intended to give restaurant operators the ability to control and customize the tools best suited to their needs.

Additionally, we have recently made several new enhancements to our NoshList waitlist app. These updates let restaurant owners and management define pre-set notes, such as dates of birthdays and anniversaries, in the Quick Notes feature. The notes can be viewed in the wait list for easy reference and can be synced across each device used in the restaurant. The new app features a seating history display below the current list and people that add themselves to the list show up at the top with special highlighting to alert the hostess.

In addition to the new app features, the NoshList website now has several powerful analytical reports for paid premium users. The reports include an activity overview that highlights diner trends seated by the day, week or month, a visitor breakdown by age and gender, activity logs for custom analysis and loyalty metrics comprised of guests who visit your place when, how often, and their average length of wait.

The NoshList and Clover technology is based on flexibility and is a valuable tool restaurant operators can leverage to make their operations more efficient. And integration is easy!

When someone installs NoshList from Clover, it immediately pulls their merchant account information and links table orders directly to the table numbers entered into the POS. Restaurant staff can then view the customer’s name, order and visit history, giving them an opportunity to elevate the guest experience through rewards and direct marketing campaigns.

Here is a summary of the latest features that will be on display:

New Free features available to all:

• Quick Notes – Easily create a list of common notes to use when adding and seating parties.
• ETA – Choose an estimated arrival time for same-day reservations and larger parties.
• Seated View – View notes and parties seated in the main waitlist view.

New Premium features:

• Rich Analytics – Download activity, demographics, party size, and loyalty reports.
• Table Management – Customize and assign table numbers when adding and seating parties.
• Customizable Public Waitlist – Add information on daily specials, loyalty programs, coupons, and more to the public waitlist that guests can check from their phones while waiting.

With partners such as Clover, we will continue to push the boundaries of waitlist technology because we believe in doing things differently. We are a team of professionals focused to innovate an antiquated aspect of the industry,one we understand, appreciate and are passionate about.

We are happy to announce a number of new resource management features that extend the power of Waitlist Me through the whole customer visit, from checking in to leaving. Whether you assign customers to tables, staff, or other resources, you can serve them better by effectively tracking and managing the assignments with Waitlist Me.  By using a dynamic representation of resources, Waitlist Me simplifies the amount of data needed in different scenarios, so you can make smarter decisions faster.  Here are the details of how it works:

Assigning Customers

Customers can be assigned to one or more resources upon arrival or while waiting.  When choosing assignments, any available resources will show at the top of the list in alphabetical order with a green status.  Resources that are already assigned will have a red status and be sorted in order of how long they have been taken.  So when things get busy you can see what is available or coming available soon much faster, since they will be at the top of the list.

If a customer is already assigned to a resource from the waitlist or as a reservation, the estimated serving time for that customer will show along with any notes that were added.  Businesses that serve groups of customers can also define resource sizes and view those sizes in the status areas. For example a restaurant hostess seating a party could scan for open table sizes that would seat six or for smaller tables that could be combined.

Assignments – Grid View

The Assignment Grid view provides an intuitive way to get key information on assignments and availability at a glance.  It also has several options for changing the sort order and levels of information displayed.

At the simplest level, the colors of the boxes show whether the resource is available or not, so it is easy to do a quick scan and find ones that are open.  Across the bottom of the boxes are the resource sizes and time counters when it is in use.  Depending your preferences and goals the resources can be sorted in a couple ways:

– ABC – Sorts alphabetically by name
– Time – Shows available resources first and then taken resources by how long they have been in use
– Size then ABC – Groups by resource sizes first and then alphabetically
– Size then Time – Groups by sizes first, then ones that are open, and then ones in use the longest

The Grid view also has a control for changing the size of the boxes and amount of details displayed. For places with higher number of resources, the small size may work best to avoid scrolling, whereas for places with fewer resources the large or medium size might work better.  The smallest size has all the main information, including the resource names, sizes, time occupied, and estimated times for upcoming customers.  The medium size will also show the names for the customers scheduled and currently assigned to the resource, and the larger size will show any notes on these customers.

Assignments – List view

There is an option for seeing assignments in a list format.  Just press the toggle in the upper right of the Assignment area to switch between Grid and List views.  The resources in the list view are sorted to show available resources at the top and ones that have been taken the longest after that.  In both the assignment views, selecting the assignment gives the option to clear the resource, and more options will be coming soon.

Assignments are integrated with the waitlist so that when a customer that has been assigned a resource is checked off the waitlist, that resource will automatically switch to taken in the assignment view.  If a customer was using that resource it will switch them with the new customer without any additional steps.

Assignment Analytics

The more you use Waitlist Me to manage assignments, the more data you will have on how well you are managing your resources, and there are a number of new downloadable reports that can be run in the Analytics section of the Waitlist Me site.  Look for trends over time with the Assignment Overview, do deeper analysis with the more detailed data in the Assignment Logs, and see results split out by assignments and sizes in other reports.

Settings

Resources can be set up in the app settings as well as the online settings.  Add and edit the resources you need and set the size for each resource.  There is an option to require an assignment when adding the customer to the list so you don’t forget.  You can also switch back to the simple resource entry method if you like.

The new resource management features are part of Waitlist Me Pro, which has unlimited usage and all the other features for an introductory price of $39.99.  More feature will be coming soon, so lock in the low rate now, and keep it when the price goes up for others!

What’s the secret to transforming a run-of-the-mill retail experience into one customers flock to? It’s all about the customer service. Waitlist management apps are a not-so-obvious way to one-up your competitors and wow your customers. Here’s how you can use an app like Waitlist Me in any retail setting:

Cell phone store

Selecting a new smartphone is a blast. Sitting through the activation process, though, is less than thrilling. Waitlist Me lets you set them free. Our public waitlist feature allows you to display your waitlist and an estimated time of completion on a screen in your store, which means they can wander around, play with other devices, and shop accessories while they wait.

Electronics store

Laptops, cameras, home entertainment systems—shoppers making big-ticket purchases in these departments depend on your sales associates’ expertise. But let’s face it: When customers compete to flag down help, nobody wins. With Waitlist Me, you can greet shoppers when they walk in, add them to your waitlist, and assign them to the staff member or department that can help them best.

Jewelry store

When people are making emotional purchases—say, when they’re buying engagement rings or anniversary gifts—they want to forge a personal connection with sales associates. Waitlist Me allows stores to check shoppers in (and add them to a waistlist), send them off to browse, and give them your full attention when it is their turn. Bonus: Waitlist Me manages reservations, too, making by-appointment shopping an easy option.

Athletic store

Specialty equipment requires specialty knowledge. Whether your team are helping moms pick out their kid’s first pair of cleats or long-time athletes dive in to a new sport, the education you’re giving them is what makes sales happen. Leverage that knowledge base by offering your customers a waitlist experience to ensure that they get one-on-one assistance—and walk away with the perfect product for their needs.

Clothing boutique

Short on dressing rooms and jammed with customers? Waitlist Me lets you handle a busy afternoon with ease. The app allows you to create a waitlist for your dressing rooms and display the public waitlist feature on a screen in your store. Customers can see where they are in line in a glance, and keep shopping while they wait.

Consignment store

A loyal clientele is your bread and butter. Keep them coming back with their best items to consign by streamlining your valuation process. Add them to a waitlist and encourage them to run errands, head to work—whatever it is they need to do! Waitlist Me’s text alert features lets you instantly inform your clients when their product estimates are ready.

Department store

Specialty services like personal shoppers and in-store tailoring are assets that your retail business ought to make the most of. Using a waitlist app to manage these services will give customers a VIP experience while also improving your efficiency. Because the Waitlist Me app syncs across multiple devices, customer service desks can field personal shopping requests while sales associates and cashiers can add guests to tailoring waitlists.

Home design studios

When custom orders are the norm, long check-out times come standard. Once your design consultants have the details down, there’s no need for customers to remain chained to a desk. Instead, add them to a waitlist and let them wander through your showroom while your associates put together the order details. Waitlist Me’s text alert feature lets you bring them back to swipe and sign, and then send them on their way.