Running a restaurant isn’t the same as it was 10 years ago. Technology has shaped customer expectations around service in all parts of their lives, and people are less willing to put up with unnecessary waiting to get the goods and services they want. Fortunately, there are applications like Waitlist Me that help restaurants and other businesses raise the bar and deliver at a higher level of service that meets modern expectations.

Cut the clutter and stay organized 

A frazzled host and a messy greeting area is a big red flag for guests who come to you for an enjoyable evening out. Forget grease pens and paper planners. Waitlist Me eliminates hostess stand clutter and makes it easy to add and seat dining parties. Your front-of-house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Over-deliver on wait expectations

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow. Using status colors and notes to organize and keep tabs on waiting customers helps you get them seated more efficiently. You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Set your guests free

Kids aren’t the best at standing quietly in a restaurant lobby, and adults don’t want to be cooped up either. That’s why Waitlist Me lets guests relax and wander about if they like. The text notification feature does away with diners’ worries about losing their place in queue. No more hovering around your hostess stand, no more long queues stretched around the corner, and no more crowded lobbies turning off new walk-ins. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready. All you have to do is tap a button. No muss, no fuss, no empty tables.

Give people visibility into their wait

The No.-1 question your host doesn’t want to answer when it’s busy: Is my table ready yet? A close second: Where are we on the list? Waitlist Me keeps customers in-the-know automatically with its popular public waitlist feature. Once they’re added to your waitlist, they’ll receive a text confirmation that includes a link to your public waitlist that they can check in their phone browser (no app download required). In real time, they’ll see exactly where they are in the queue along with their wait time.

Avoid lost reservations

The worst problem customers face on busy nights or big holidays is lost reservations. When your restaurant relies on overstuffed date books and grease boards, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.” Your guests deserve better, and Waitlist Me helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets. You can even login from your home computer or your smart phone to keep tabs on your reservations.

In today’s age of social distancing, some businesses are using QR functionality to increase ‘touchless’ options for customers. For example, it has become more common for restaurants to place QR codes on tables so that customers can use their cell phone to quickly access an online version of their menus.

Waitlist Me has a new feature for generating a QR code to make it easier for customers to join the waitlist while standing outside of a business. All of the Waitlist Me subscriptions include options for businesses to use the Add Yourself Web Widget to let customers join waitlists remotely, and usually customers would access these features from business websites. However, in cases where a customer has already arrived at the business and your staff is unable to greet them in person, adding a QR code to a flyer or sign posted near the front door with some simple instructions can be an easier way to get customers to the web widget and join the waitlist. Using a QR code to open up a link to the web widget in their phone browsers is easier than having them type in the web URL directly. 

The widget can be configured in the settings online by going to Account > Settings > Add Yourself. Once you’ve tailored the options to fit your workflows, generate your unique QR code by using the link at the top of the Add Yourself settings page.

From there, you can print or download your QR code and add it to whatever signage you have for customers. Using the QR code feature can provide a touchless option instead of a sign-in kiosk, or simply save your staff time from needing to enter each customer’s information into the waitlist app.

Red Robin fans, we have great news. The NoshList waitlist app has now been successfully integrated into all Red Robin International, Inc. company-owned restaurants nationwide.

Red Robin International, Inc. currently operates more than 330 company-owned Red Robin® restaurants and chose NoshList based on its industry-leading proprietary telephony technology. Similar to other multi-unit restaurants, Red Robin traditionally used pen-and-paper waitlists and microphone systems to address diners waiting to be seated. Prior to using NoshList, the casual dining chain experienced significant surges in both the front and back of house relative to guest flow during peak times. In February, Red Robin deployed NoshList to 50 locations, quickly rolling out to the remaining company-owned restaurants within 60 days due to the remarkable results.

“Beyond the benefits of waitlist management and improvement in guest experience, restaurants where NoshList had been deployed realized increased seating efficiencies and improved ticket flow through the kitchen making the decision to deploy NoshList to our other locations a no-brainer,” stated Chris Laping, Senior Vice President of Business Transformation and Chief Information Officer for Red Robin International, Inc. “For diners, this translates to shorter wait times, as the time that tables sit empty between parties is minimized to less than 30 seconds in some cases, and improved ticket times, as order flow through the kitchen is steadied.”

Red Robin also selected NoshList as its preferred front-of-house, guest management technology platform because of its simple and intuitive interface, which allows restaurants to implement quickly. The ability for restaurant operators to implement and train staff within minutes minimizes the resources that restaurants typically have to allocate to the introduction of a new piece of technology. Restaurants are better equipped to forecast expenses without worry of increases relative to changes in diner traffic.

Understanding that deployment of technology for multi-unit restaurants is no easy feat, NoshList, through a partnership with iPadEnclosures.com, has designed a “push-button” distribution strategy that can provide restaurants with up to 500 fully provisioned iPads within 7 days. “During phase one of our roll out to Red Robin, NoshList was able to provide 125 fully provisioned iPads to 55 Red Robin locations in a number of days,” says Cody Rose, Director of Restaurant Solutions for Firespotter Labs. “iPads arrived at each specified location provisioned with NoshList and preconfigured with a number of additional options including corporate 3G and/or wifi connectivity settings, screen protectors, a protective iPad Enclosure complete with mounting mechanism, and a free multi-device management solution (‘MDM’) for a truly out-of-box solution that allowed each restaurant to be up and running with NoshList within minutes.”

Have a Kindle Fire at home?  Now you can run your waitlist and schedule reservations for your business on your Kindle. Just go to the Kindle app store and search for Waitlist Me to get started.

Waitlist Me has been on the Android platform for a while, but historically the Kindle has been more of a consumer rather than a business device.  Recently though, we have seen businesses start to use Kindles more in work environments, and decided to make our app available in the Kindle store. Amazon has added a number of security and IT-friendly features to Kindles including Mobile Device Management Compatibility, Device Encryption, VPN, Single Sign-On, and more, making them more enterprise-ready for businesses.

Running Waitlist Me on a Kindle Fire, with its more portable form factor, can be a nice option extra device for managers that might be walking around the restaurant.  By logging into the same account, it will automatically sync with other devices the business may be using.  The 6 inch Kindle Fire is also very cost effective at only $99 dollars.

With Memorial Day Weekend in our rear-view mirror, we are psyched to see what summer has in store. While all of us at Waitlist Me are enthusiastic about not waiting—and making every wait as painless and speedy as possible—we have to admit that we get a kick out of seeing what folks are itching to see and do, no matter how much time they have to spend in line.

What’s cracking us up, making us scratch our heads, and inspiring us to buy tickets this season? Here are the top-five crazy (and crazy-awesome) things people are waiting for this summer:

#1. A bucket of cookies at the Minnesota State Fair

Nearly 2 million people visit the Minnesota State Fair in the Twin Cities every year. The massive fair grounds have everything you could want in a fair, from giant sculptures made out of butter to an ax-throwing contest. They also have Sweet Martha’s famous chocolate chip cookies, available by the bucket-full. Last year, the line for these cookies was 45 minutes long.

#2. A ticket to see Shakespeare

Much ado about nothing? Not so say the theatre fans who wait (and wait and wait) for tickets to see Shakespeare in the Park in New York City. Each year, New York’s Public Theater puts on two shows outside in Central Park, soften starring big-time actors like Morgan Freeman and Anne Hathaway. How long is the wait? Who knows! Some line up the night before the free tickets are distributed.

#3. Exclusive merch at Comic-Con

With so many celebrities making it to San Diego for Comic-Con, you don’t have to be a certified geek to geek out over this event. It’s four days of panels, signing events, screenings, and, of course, all sorts of merchandise you can only get your hands on here. The lines themselves have taken on legendary status. Some of them even have their own Twitter accounts (we’re looking at you, Hall H)!

#4. To watch a little match play at Wimbledon

This summer, we’re certain of exactly one thing: There is no event that takes its lines more seriously than Wimbledon. While the Brits are certainly well-known for their queueing style, only this pinnacle of fastidiousness offers up a 30-page guide to lining up for tickets. Some wait all night (hear ye, hear ye: tents larger than a 2-person are forbidden). Some show up just before dawn, their fingers crossed that they’ll be among the first 500.  

#5. To leave the Nevada desert

If you’re looking for an experience this summer, you can surely find it at Nevada’s Black Rock Desert. In late August, that’s where the Burning Man festival sets up camp. After the titular man is burned—don’t worry, he’s not an actual person—it can take 6 to 8 hours to get out of Black Rock and even longer to get to the nearest city. This annual leaving is so massive that it has its own name: the Exodus.

Is your business ramping up this summer?

Use a waitlist and reservation app like Waitlist Me to manage your queues better and make your customers happier campers, no matter where, when, or why they’re hanging out in line. You can get started for free today and access features including text notifications, smart ETAs, and multi-location management.