Still using a paper waitlist or reservation book? Clinging to outdated paper-based solutions can be a drag on a restaurant. Here are six reasons to switch to a digital waitlist and reservation app like Waitlist Me. Read more at Restaurant & Cafe
We could wax poetic about Waitlist Me’s bells and whistles for hours (and we have!). But, honestly, one of our favorite bonuses that comes with implementing a waitlist and reservation app is getting rid of bad waiting room symptoms that begin to infect customers.
Let’s take a look at some of the annoying waiting maladies and behaviors that Waitlist Me helps do away with (and appreciate just how much better the customer experience is with a waitlist app). Here are 5 classic moves:
Who needs music wafting from a speaker when you could keep time to the beat of the toe-tapper’s sneaker on your tile floor? We joke, of course. We know you’re turning up the dial and pricing out carpet in order to drown this sucker out. Their tap-tap-tap won’t make tables turn over any faster, but it certainly can drive your host crazy (along with anyone else who’s waiting). The rhythmic nature of the toe tapping makes it more likely to spread to a variety of fidgeting activities around the room, creating a rather tense environment.
We’re certain some eagle-eyes honed their behavior early on as hall monitors. A training ground of tardy students prepared them well for their next mission: us. Now, they’ve set their sights on guests lingering too long over dessert and front-of-house staff dilly-dallying behind the hostess stand. Ever feel like you’re being…watched? We know exactly who to pin that on.
Some people have the gift of invisibility. They can disappear into a crowd, blend in seamlessly, fade into the background or jump right into the action like they were born there. This disappearing-act pulls a fast one, all right—right out your door without so much as a word of warning. Will you see them again? Sure, about 20 minutes after you call their name (and give their spot to the next person in line).
The burdens of the world have to rest on somebody’s, shoulders. Why not the slump-and-sigh? After all, that’s what it looks like once you give them their ETA. They take their seat with a sigh that bespeaks inner turmoil greater than 10 minutes ‘til “the doctor can see you now.” And if they have to stand? This one morphs into the hunch-and-groan. Sigh.
Need to know the time? There’s always someone in your waiting room you can ask, although we’re not entirely sure you’d want to. Whether they’re old-school with a wrist watch, analog with a wall clock, or high-tech with the latest iPhone, the watch-watcher tracks their own countdown, thankyouverymuch. And if your wait-time guesstimate is off by so much as a minute, well, you can expect to hear about it. This another of the more infectious behaviors. If you have a diligent watch-watcher in the group, you’ll definitely see an uptick in the unconscious time checking behaviors from others in the room.
You can’t always get rid of waiting, but Waitlist Me helps you make the wait experience better by giving guests more visibility into the wait process and the flexibility to leave the waiting room and be notified with a text when you are ready for them.
Let the toe-tapper and eagle-eye work off some of their nervous energy by walking around outside while they wait. Help the disappearing-act know the right time to be back with a well-timed text message. Take some of the worries of endless or unpredictable waits off the slump-and-sighs shoulders. And show the watch-watcher you care by using real time wait tracking to give better estimates and deliver on the promised wait times.
If you listen to the internet’s many critics, millennials are self-obsessed complainers with a penchant for arrogance, an aversion to risk, and some serious Peter Pan Syndrome.
They also eat out five times a week, are looking to make big purchases, and prioritize investments in their mental health and physical fitness. Their spending power is estimated at $3.39 trillion. By 2020, they’ll be the ones paying for one-third of the world’s goods and services.
Millennials are increasingly becoming the customers you need to know inside and out. Who are they? How do they spend their money? What do they want?
Let’s take a closer look.
Who is the millennial customer?
Most people who consider themselves to be “young adults” fit into the millennial category. They were born between the early 1980s and the turn of the century (the generation’s end date waffles between the mid-nineties and the early 2000s, depending on who you ask). Today, millennials range in age from about 16 to 36. They are just now coming into their own as college graduates, young professionals, married homeowners, and parents.
Millennials make up the majority of the workforce in the United States. By 2025, 75 percent of the workforce world-wide will be made up of this one generation. The world is their oyster, and their wallets are open.
How do millennials spend their money?
Millennials pay more for brands and experiences—if the business in question offers them some sort of added benefit. That could mean more convenience, an alignment of their personal values, a better user experience, or greater perceived value.
They’re also incredibly loyal. Once they find a brand they love, whether it’s a store, a restaurant, a hotel, a gym, a salon, literally anything, they’ll stick with it. And, thanks to their penchant for social media, they’ll spread the word. With millennials on your side, referral business can become your new best friend.
What do millennials want?
This generation grew up as the internet was finding its legs. The oldest millennials were computer-savvy before Google was a thing, while the youngest can’t remember a world without YouTube. They’re gamers, emailers, texters, and content-consumers—and they expect the rest of the world to keep up with them.
What does that mean for you?
Eliminate the wait
For millennials, on-demand everything is the norm. A long waiting list is a major drawback. A long line? For those not enticed by hype or the cool-factor, long lines mean finding the next best thing: your nearest competitor.
Waitlist Me shortens lines and makes them invisible to new customers. The app lets you accurately estimate wait times and track your business’ resources, which can help you become more efficient over time. It also frees customers from your waiting area. This gives the illusion of shorter wait times, which makes more people want to stick around.
Be available on your customers’ terms
With the internet comes 24/7/365 availability. Does your small business need to be open all the time, every day of the year? Absolutely not! But to win over a millennial crowd, you need to create a digital presence that is open to customers around the clock.
We make it easy to do just that. Waitlist Me offers an add-yourself widget, which you can easily include on your business’ website. The widget lets customers add themselves to your waitlist, reservations, or appointment schedule from wherever they are. You can also display black-out days, specials, and more.
Just because a millennial doesn’t leave home without a smartphone doesn’t mean they want to dial your number and speak to you one-on-one. This generation infinitely prefers texting over phone calls.
That’s why Waitlist Me built text message notifications directly into the platform. Forget about hollering out names in a crowded vestibule or passing out buzzing pagers. With a single gesture, you can send a message directly to the party next in line. Your guest will get the message on their phone instantly, wherever they are, just the way they like it.
Add more magic in the holiday season by giving your customers the precious gift of time. Lines are always longer this time of year, and painful waits just frustrate customers. You can improve the waiting experience for your customers by using Waitlist Me. This simple to use app can not only track who is on the waitlist, but also helps employees to give more accurate wait time estimates than a paper list.
Waitlist Me is being used successfully to drive more revenues across many retail segments.
Selling phones and setting up calling plans take a lot of time, tying up service representatives and frustrating customers who are waiting to be helped. Don’t lose those customers. Greet them and add them to Waitlist Me, so they can roam the store to choose phone cases, screen protectors, and other items while waiting. It’s a smart way to reduce walkaways while increasing sales.
Businesses selling electronics have customers that may need more personalized service to help them choose the right television or computer, yet they don’t always know who to ask for help. Don’t let them walk out the door frustrated. Make sure to get an idea of what they need and assure them they will be helped soon. Customers have more patience when they are given an accurate quote of how long it will be until the right person is available to help them.
Shopping for clothes can involve a different type of waiting frustrations, and long lines for dressing rooms and checking out can scare away customers. Add them to a waitlist, so they can continue shopping and grab more items to try on and buy. This is a really easy way to drive incremental sales.
Waitlist Me can improve customer shopping experiences in all kinds of retail environments, from shoe stores to jewelry counters to children waiting to see Santa. Providing exceptional service means happier customers. Plus, more time to shop while waiting means more sales. Do your part to reduce stress and make the holidays brighter for your customers. Use Waitlist Me!
Did you know you can add a button to your Facebook page to take reservations or appointments? Allowing customers to book directly from social media is easy, and a great way to increase bookings.
Start by logging into your Waitlist Me account and copying the unique link for your hosted Web Widget. You can find this at www.waitlist.me > Account > Settings > Add Yourself. The link will be at the top of the page.
Next, go to your business’s Facebook page. Choose the Add a Button option on the right.
Choose Book with you, and then Book Now.
Select the Link to Website option, enter your Waitlist Me link in the pop up, press Save and then Finish. That’s it! You now have your very own reservation (or appointment) button on Facebook.