Amid the bottles of product and spritzes of perfume, what sets a top-tier cosmetics store apart from a beauty bargain bin? It all comes down to service—customer service. Greeting customers at the door with a grin and a basket is just the beginning.

Here’s how luxury beauty brands are bringing waitlist management apps like Waitlist Me into their stores to turn run-of-the-mill customer service into rock-star treatment that keeps customers feeling pampered (and primed to buy).

Make the most of exclusive offerings

Your sales associates are great at their job, but even their well-trained peepers can’t estimate a perfect foundation match 100 percent of the time. That’s where technology comes in, and top brands are increasingly turning to tech to move more product. Sephora, for example, has partnered with Pantone to create Color IQ, which helps customers discover color-matched products that are currently available in stores. Brilliant, right?

The next step is to get more customers using it on a regular basis—and that’s where a waitlist can help. Waitlist Me offers text alerts, which means that you can let customers know when it’s their turn to check the tech or have a special consultation, no matter where they are in the store (or the mall).

Balance resource-heavy bookings—like product parties—with walk-ins

You’re tapping in to the power of parties for one very good reason: They’re the perfect storm of shoppers who might never buy, normally, without scads of personal attention from your ace sales reps and a smattering of “oh, come on, buy it!” from their friends. Booking regular parties is a boon for your sales goals, but managing them in real-time can be a bear for store managers.

Enter Waitlist Me. Its interface is flexible, allowing managers to allocate resources (think: space and sales talent) for blocks of time and check on the fly to see who’s available on the floor to do what, whether that means tidying shelves or taking on an impromptu makeover.

Let product experts lead the way

Whether your pros are trained in skincare or eye makeup, Bobbi Brown or Benefit, their knowledge and expertise is what sets your in-store experience apart from a dot com. Give them the time and space to do exactly what you’ve taught them: Connect with shoppers on a personal level, show them product best practices, and help them choose the items that are right for their unique set of needs.

Instead of enlisting all your sales associates as greeters, some stores are choosing to station a generalist up front who can direct newcomers to the right aisles and book walk-ins looking for one-on-one assistance with a specialist. Waitlist Me’s real-time ETA lets greeters give accurate time estimates to eager customers, and our public waitlist feature also lets customers check in on their own to see where they are in line.

What’s the secret to transforming a run-of-the-mill retail experience into one customers flock to? It’s all about the customer service. Waitlist management apps are a not-so-obvious way to one-up your competitors and wow your customers. Here’s how you can use an app like Waitlist Me in any retail setting:

Cell phone store

Selecting a new smartphone is a blast. Sitting through the activation process, though, is less than thrilling. Waitlist Me lets you set them free. Our public waitlist feature allows you to display your waitlist and an estimated time of completion on a screen in your store, which means they can wander around, play with other devices, and shop accessories while they wait.

Electronics store

Laptops, cameras, home entertainment systems—shoppers making big-ticket purchases in these departments depend on your sales associates’ expertise. But let’s face it: When customers compete to flag down help, nobody wins. With Waitlist Me, you can greet shoppers when they walk in, add them to your waitlist, and assign them to the staff member or department that can help them best.

Jewelry store

When people are making emotional purchases—say, when they’re buying engagement rings or anniversary gifts—they want to forge a personal connection with sales associates. Waitlist Me allows stores to check shoppers in (and add them to a waistlist), send them off to browse, and give them your full attention when it is their turn. Bonus: Waitlist Me manages reservations, too, making by-appointment shopping an easy option.

Athletic store

Specialty equipment requires specialty knowledge. Whether your team are helping moms pick out their kid’s first pair of cleats or long-time athletes dive in to a new sport, the education you’re giving them is what makes sales happen. Leverage that knowledge base by offering your customers a waitlist experience to ensure that they get one-on-one assistance—and walk away with the perfect product for their needs.

Clothing boutique

Short on dressing rooms and jammed with customers? Waitlist Me lets you handle a busy afternoon with ease. The app allows you to create a waitlist for your dressing rooms and display the public waitlist feature on a screen in your store. Customers can see where they are in line in a glance, and keep shopping while they wait.

Consignment store

A loyal clientele is your bread and butter. Keep them coming back with their best items to consign by streamlining your valuation process. Add them to a waitlist and encourage them to run errands, head to work—whatever it is they need to do! Waitlist Me’s text alert features lets you instantly inform your clients when their product estimates are ready.

Department store

Specialty services like personal shoppers and in-store tailoring are assets that your retail business ought to make the most of. Using a waitlist app to manage these services will give customers a VIP experience while also improving your efficiency. Because the Waitlist Me app syncs across multiple devices, customer service desks can field personal shopping requests while sales associates and cashiers can add guests to tailoring waitlists.

Home design studios

When custom orders are the norm, long check-out times come standard. Once your design consultants have the details down, there’s no need for customers to remain chained to a desk. Instead, add them to a waitlist and let them wander through your showroom while your associates put together the order details. Waitlist Me’s text alert feature lets you bring them back to swipe and sign, and then send them on their way.

Looking for an easier way to take reservations?  Waitlist Me has a new feature for customers to schedule reservations (or appointments) from your website, and it as easy as adding a link or line of code to set up.

You don’t need to set up any complicated rules for how many reservations are available at what times, as reservation requests will come to you for quick approvals within the Waitlist Me app.  You’ll receive a notification alert so you know when to check, and reservation requests will be highlighted at the top of your main waitlist page as well as on the daily reservation views.

When you approve a request in the app, the customer automatically gets a confirmation text with their time, and the request becomes a confirmed reservation and appears in the reservations area of Waitlist Me.  If you decline it, the customer receives a text notifying them that it could not be scheduled.

The new remote reservation feature builds on the previous remote adding functionality for waitlists, so now businesses can choose between options of allowing customers to add themselves to the waitlist, schedule reservations, or both.

To enable the feature, log into Waitlist Me, go to the Settings area, and then choose to customize the Public Waitlist Page.  From there you can turn on remote reservations and customize things like the information you require from customers, whether you’d like to skip the approval step to have them automatically scheduled, and more.

Here is how the Settings look:

The Public Waitlist is one are where customers can see the Make Reservation option.

And when they press on that it will allow them to enter their info and requested reservation time.

Another option is to use the Widget on your own website.  Here is an example of how that looks and you can customize the look and feel of the web widget in the Waitlist Me settings.

Rates of stress, depression, and anxiety have only increased across the globe thanks to a variety of factors, from work to politics to personal matters. And guess what? Most people aren’t actively working to alleviate the causes of their symptoms. That means that on a good day, one out of every two people walking through your door is one big stress mess. Yikes.

What does all that mean for you and your business? Nothing good. Stress, anxiety, and depression…

• Encourage customers to stay home
• Turn people into penny-pinchers
• Make them put off maintenance-type appointments, like healthcare and car servicing appointments
• Prevent guests from enjoying themselves when they do go out

Sure, you can’t eliminate the sources of their stress. However, you can make your place of business into more of a refuge from the stress of their everyday life. Keep reading for tips on how you, as a business owner or manager, can help your customers stress less.

Rearrange your space

No one wants to be in the way. Unfortunately, if you haven’t thoughtfully designed your waiting area layout with your waiting customers in mind, chances are someone will be.

To solve this problem, spend some time watching the way your guests use the space you’ve given them. Where do they tend to stand? Where do they most frequently sit? What space isn’t being utilized? When do people look awkward or uncomfortable? Then, change up your waiting room’s layout based on those observations.

Offer up directions

The momentary panic of walking into a new destination and having no clue where you should go or who you need to check in with or what the heck is going on is real. That same panic sends adrenaline coursing through your veins, which elevates your stress levels and dings the effectiveness of your immune system—all because there was no clear signage!

Forget that. Ensure your guests know what to expect and where to go when they arrive if there isn’t someone to greet them. A sign on the door or on a placard placed in the entranceway or by a check-in desk or kiosk is an excellent improvement.

Turn down the volume.

You don’t have to run a spa to provide your guests with a calmer experience when they walk inside. If your business is in a busy area, consider window coverings that will dampen the sound of outside traffic. If you receive a lot of phone calls, try switching your desk attendant to a headset or using flashing lights rather than a loud ringer.

Also: ditch clocks that audibly tick, oil squeaky door hinges, and put felt pads on the feet of screeching metal chairs.

Change the channel

If your waiting area includes televisions, select programming that’s more likely to take your customers’ attention off whatever is worrying them. Instead of news, finance, or health-related shows, go with lighter fare. Think: home design, cooking shows, or sitcom reruns.

Radio more your style? The faster the music is, the more stress it will cause your guests. Instead of more jarring pop hits or dance beats, go with oldies, singer-songwriters, or classical music.

Rework your waiting system

Want your guests to enjoy every minute in your place of business? Looking to prioritize their needs and prove that you’re really listening to them? Seeking to cut walk-outs and improve the overall efficiency of your enterprise?

We developed Waitlist Me to help you hit all these goals. Waitlist Me is a free app that lets you manage your waitlist and reservations better. It lets you notify guests by text when they’ve reached the front of the line, eliminating the fear that they’ve missed their moment. It also lets you take notes on their special requirements or concerns, so you can make sure they aren’t forgotten.

And that’s just the beginning! Our full set of Premium and Pro features are crafted to give your customers the best experience possible, all while helping you run a better, faster, more cost-effective business. Decrease customer stress, make more money—how does that sound? Answer: Awesome!

Bowling is a great form of entertainment for for those times when we’re one-on-one or with a group of friends. But waiting for a lane can deflate even the most enthusiastic crowd. Using NoshList to manage their waitlist, the team at 10 Park Lanes found a way to make it easy for guests to eat, drink and play.

When 10 Park Lanes first opened in Charlotte, N.C., the venue consisted of bowling lanes and not much else. However, a renovation nearly three years ago included the addition of several restaurants and bars, and is considered a premier entertainment center.

Prior to NoshList, 10 Park Lanes staff wrote each name down using pen and paper, and often lost customers as a result of long wait times. The bowling alley has now been using NoshList for two years to handle the more than 2,000 people that walk through its doors every weekend. With such a high volume of clientele, waits can last anywhere from three to five hours.

The NoshList app was easy to install and easy to use for both staff and customers.

“Our demographic is people who are used to using technology like this,” said Jeff Burns, 10 Park Lanes bowling manager. “They really had no issues with this sort of communication.”

It also has given people the ability to put their name on the waitlist, leave and come back when their lane is ready.

“We have a 3-hour wait and we needed a way to track people down,” said Aaron Sheets, 10 Park Lanes director of operations. “We’re in a trendy area in Charlotte with a series of bars surround the street so we use the app to tell people their lanes are available. If we’re busy, customers can walk next door or go outside and still be able to receive our texts.”

The app is used across two iPads and the company uses it to track not only waiting customers, but also where they’re from. Using the QuickNotes feature, 10 Park Lanes staff can input customer zip codes and uses the information for marketing purposes.

The system works fantastic,” Burns said. “It does what it is definitely supposed to do. It allows us to track people, page them and get them back into the building when their lane is ready.”

– By Valerie Killifer, special to NoshList