If there’s one thing social media has shown us, it’s that skincare, makeup, and hair products aren’t going out of fashion. Everyone wants to look good and feel good in their own skin, and this niche helps them do exactly that.

There’s great news for cosmetics retailers, too. While other industries are beating back e-commerce competition, beauty counters, branded boutiques, and local bath and body shops alike have a major advantage: their customers crave professional advice and want to try before they buy. That advantage keeps shoppers walking through doors rather than logging in online. The best way to keep them coming back, though, is to wow them with stellar customer service.

Want to gain an edge on your local cosmetics store competition? Check out Waitlist Me Pro.

First, let’s talk about waitlists

Waitlists are more common in restaurants than in retail stores, but Waitlist Me is changing that one customer experience at a time.

The thing about waitlists is that they make every situation during which customers might encounter a queue smoother and more positive for everyone involved. Whether they’re in a makeover line or need the help of a sales associate to make a decision about a product, waitlists let stores cut frustration out of the equation (along with the line-cutters that drive customers nuts).

At its most basic level, our app lets businesses add customers to a waitlist and text them when they reach the front of the line. Except with a digital waitlist, there is no line! Guests are free to roam about your store and look at different products they might be interested in, or to walk down the block and return when a sales associate can focus on them one-on-one.

Read more about how cosmetics stores can use waitlists here.

Why Waitlist Me Pro 

Superior customer service is more than a guessing game. To gain insights on how to improve your business, it helps to have data to back up your gut instincts. That’s where Waitlist Me Pro comes in.

The Pro-level app, which is compatible with Apple, Android, and web-based devices, comes with several valuable reports. Just by using the app you’ll be saving information in the background while you and your employees are working. When you’re ready to create new schedules, you can quickly download these reports to see when you need more help and when you can get away with less.

Waitlist Me Pro helps you track your customers from the minute you add them to a waitlist to when they walk out the door. That makes it easy to see where you need to allocate time and resources, and how you can improve your store’s efficiency and productivity.

While fine dining might grab more press and shinier awards, fast casual is the largest growing restaurant sector around the world—and has been since 2015.

The name of the game isn’t just speed or price; if it was, fast food will still be earning top honors. Nope, fast casual continues to soar because it offers a superior customer experience. It’s all about serving great food to busy people on a budget.

Sounds good, right? Well, there’s one way to make it even better—and to ensure that your fast casual restaurant scores top marks on review sites like Yelp: make your guests’ dining experience more convenient.

Here are three ways to increase convenience at your fast casual restaurant starting right now.

#1. Go for mobile notifications

Waiting to pick up your meal at a counter is one of the few downsides to fast casual. Even worse? Perching on the edge of your seat trying to figure out if your name has been called. Hello, anxiety!

With a waitlist app like Waitlist Me, you can now text your guests when their meal is ready for pick-up. That means they can sit down and relax while they wait to nosh. It’ll cut down on noise in your restaurant and decrease customer stress (and the amount of food growing cold on the counter). No more crowding impatiently around the counter? That’s a win in our book!

#2. Take your waitlist online

Sure, the food might be worth the wait, but a wait isn’t what fast casual diners are looking for (see the “fast” in “fast casual”). From breakfast to lunch and dinner through late-night, nobody’s looking to stand around and watch other people scarf down goodies. That’s where an online waitlist comes in handy.

Waitlist Me offers a widget you can easily add to your restaurant’s website. Once it’s there, diners can hop on-line digitally, and walk through your door at just the right time. Bonus? Use our option to let customers join your list straight from their Google search, no website updates required.   

#3. Offer easy take-out and delivery options

Not every diner wants to park it in-house. And you know what? That’s just fine for your bottom line. An emptier restaurant gives newcomers the idea that you’re ready and waiting to serve them without requiring you to sacrifice orders. In their mind, they’ve arrived ahead of the crowd. In yours, you’re still busy fulfilling orders without needing the tables and chairs to accommodate them.

Make this a reality by setting your fast casual restaurant up online for easy take-out ordering. If your area offers delivery options—think: Postmates, UberEats, Seamless, or Grubhub—create special pick-up zone for delivery drivers. That way, they can get in and get out, and your diners can enjoy hot, fresh food from the comfort of their own home.

Remember, every time you make a change, you need to let your customers know! Add it to your website, have employees mention it when guests order, and post it around your restaurant.  

Our favorite way to ensure diners are in the know 24/7 is to post updates on an in-restaurant monitor, along with your waitlist. Waitlist Me Pro lets you do this easily, and there are no limits to what you include! Whether you’re celebrating your 1,000^th 5-star rating, are offering a limited-time special, or you’re launching a loyalty program, anything goes. (Hint: funny cat videos work, too.)

When using the Add Yourself features, whether through Kiosk Mode or the Web Widget, there are several ways you can display an estimated wait to customers. Simply navigate to the Settings > Add Yourself > Main View. Here you can select the wait time that fits your business best. 

People and Groups – Show the number of parties and the total number of people on the list.

People – Show the number of people on the list.

Minutes By Group – Display an estimated time by multiplying the number of parties by a number of minutes you specify. For example, selecting 5 minutes will multiply the number of groups on the list by 5, and present that result as the estimated wait.

Minutes By People – Display an estimated time by multiplying the total number of people on the list by a number of minutes you specify. 

Last Estimated Time – Report the last estimate given by your staff.

List View – Show the public view of the waitlist, so people can see where they are in line.

Hide – No estimates, just go straight to the Add Yourself part.

Here are a few examples:

One of the features included in the Pro subscription is a Stats page that gives an overview of the shift or day. Quickly see data for each server: how many groups they’ve had, how many total people were in those groups, their average party size, and the average time it took to turn tables. 

You can choose what time frame you would like to see stats for. Pressing on Time in the header bar will let you select from these options:

– Current day – see all of today’s numbers

– Past hours – choose any increment up to 24 hours (for example, view the past 4 hours on a rolling basis)

– Shifts – enter in blocks of hours to coincide with your shifts (for example, 11:00 am to 4:00 pm and 4:00 pm to 11 pm) 

Press on the Stats icon to go to the new analytics view. This page will display each section name, the server assigned, how many groups/people have been served, and averages for party size and time. Pressing on the headers at the top will sort by any of those categories. If you prefer to see things graphically, using the radio buttons at the bottom of each column will display that data in the chart below.  You can also see all these metrics by table or assignment, by clicking on the Sections label at the top.

The data on the Stats page can help hosts know where to seat the next party, so that each server gets their fair share of the work (and the tips!) 

Before getting the most out of the new stats features, you’ll need to set up your tables and sections. Then you can choose a layout, select how you want to view the tables, and assign servers. Sort by Section and use the Labeled mode in order to add server’s names to sections. Use the Edit link in the header row of the first section to enter server names.

True or false: Customers hate waiting.

Answer: False.

No, really: Customers don’t hate waiting. At amusement parks, they’ll wait all day. What customers hate is where they do all the waiting. Stick them in a bland doctor’s office waiting room and they’ll get twitchy in 2 minutes flat. Give them an area to explore, a space that’s an experience in itself? Well, then the wait becomes part of the ride. And you don’t have to run a theme park to tap into that kind of magic.

Why your waiting room is terrible

Most queueing areas are like purgatory. They’re awkward spots your customers dread sitting around in while they await the main event. They’re a no man’s land. They don’t look or feel particularly like your business, and they don’t look or feel like any place your customer wants to spend time in.

That’s not good for your bottom line. The moment your guests begin feeling uncomfortable or unhappy is the exact time you start losing money. They become frustrated, and they take that frustration out on you and your staff. Sometimes, they walk out the door without giving you the chance to win them over.

Why?

Because whether you intend to or not, a bland, uncomfortable waiting area signals that your business doesn’t prioritize the experience of your customers. The waiting room is the first chance you have to wow them. And right now, you’re squandering it.

How to make your first impression a good one

Forget about hiring an interior designer and picking new paint colors. We have a different change in mind, and it doesn’t have to cost you a penny.

Waitlist Me is an app that handles waitlists and reservations for all sorts of different businesses, including restaurants, retail stores, and doctors’ offices.

How can a waitlist app transform your waiting area, win over customers, and help you make more money? Easy: by improving the first interaction they have with your business and making the time they spend waiting better.

Here’s how Waitlist Me changes your customers’ waiting experience for the better:

Wait from anywhere

Your customers are busy. With Waitlist Me’s same-day reservations feature and add-yourself web widget, they can jump on line without wasting time.

Set them free

Untether your guests from your hostess stand or check-in desk thanks to our text notifications feature. It lets them window shop or run errands without losing their place it line.

Make your business more attractive

Fewer customers standing around in your waiting area means fewer walk-outs due to long, visible lines and a less cramped, more inviting space for those who do prefer to wait inside.

More flexibility

Running behind schedule is stressful enough. With our simple response feature, guests don’t have to worry about missing their spot. When you notify them by text, they can respond and let you know they’re on their way.

Smarter wait times

What’s worse than a long wait? A wait that’s even longer than the estimate. As hosts use Waitlist Me and can see their quoted times next to actuals, it becomes easier to quote more accurate waits.  

Contact us for a free trial and see how Waitlist Me can help improve your customers’ waiting experience today!